learning to fly as a solo pr

We like Jo Smith. She's one of life's great people who really knows her stuff. So nine months into her career as a solo public relations operator in the West of Scotland here are some things that have struck her. 

by Jo Smith

It’s nine months since I put years as a full time public sector desk-jockey behind me and set up as a freelance PR consultant.

Going solo isn’t for everyone. But it seems to be working for me. Here’s what I’ve discovered so far...

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help! a pr system wish list

Hello. Can you hear us? We work in pr and we've been waiting for a decent system to evaluate. We've been waiting for some time so we've decided to come up with our own. Okay with you?

by Kate Reynolds

There has long been an understanding in the PR industry that we need to evaluate our achievements and impact. We get this. We know it's critical to evaluate to help us learn and improve, demonstrate our value to our internal stakeholders and report back how investment has made a difference to business objectives. We also know there isn’t one single measure that will do this for us but a balanced scorecard approach looking at our performance over a range of metrics is the way to go. (Check out the Barcelona Principles for background on this.)

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what google+ can offer

After taking a toe-hold of the social market Google+ continues to grow steadily. But what is it? What can it offer?

by Phil Rumens

Around a year ago, I had a discussion about Google+ over lunch. I remember saying that I couldn’t work out what it was for. It didn’t have the simplicity of Twitter, nor did it have the sharing functionality of Facebook, so where did it fit? I didn’t really rate it and couldn’t see the point of the platform.

Since then my opinion has changed.

Google+ has evolved and added what are probably its two best features. The first is Communities, the ability to create open or closed interest groups. The latter has great potential for sharing non-sensitive information (you’d probably want something a bit more secure for personal data) over a wide network based anywhere in the world.

The second is Hangouts, which you can use as an impromptu video chat room or set up as an event and invite people to attend. I’ve done this with LocalGov Digital colleagues and it really fits in with the “Digital by Design” agenda, having a face-to-face chat with people all over the country, without leaving the room. Of course this is nothing new, but it just seems a lot easier to do than other platforms.

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where have all the snotty press officers gone?

Oh, the withering put down and the verbal jousts over minor issues. It seems to one experienced reporter that press officers are changing. That's when he can find one...

by Iain Robinson 

As a junior reporter, I remember there were four words I used to dread hearing tumble down the phone line from antagonistic press officers: “That’s not a story”.

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new newspaper websites fail to impress - shock

There has been a makeover for regional newspaper websites under the Local World banner. That's the part of the industry owned by an organisation formed earlier this year between Northcliffe and Iliffe Media. It's fair to say that not everyone has been bowled over. Here's one comms officer's take...

by Theresa Knight

One of the first jobs of the day (after making the coffee) is to check out what’s been happening by browsing the local newspaper’s website to see what they’ve done with that press enquiry.

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