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Saturday
Jan312015

up for the cup: how #foxnewsfasts stormed the charts

Our post on the exceptionally brilliant response to the exceptionally stupid Fox News commentator stormed the chart this month. But what came second, third, fourth and fifth?

by Dan Slee

It was a typically Birmingham response. When an entire city was faced with slander it responded not in a fit of North Korean pique but with wit.

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Tuesday
Jan272015

how you can use pinterest and instagram for comms

So much more than places for coffee lovers and wedding planners these two picture-led platforms often fly under the radar. Try them. Do. Here's a few ideas how.

by Bethan Davies

Remember the days when we used to laboriously take photographs on our disposable cameras, take them to the shop to develop, wait a few days, go back to collect them, sigh because half your auntie’s head has been cut off, put them in a box and never look at them again?

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Monday
Jan262015

january sale: slashing creative comms costs

January can be such a long month. You may have been paid early in December. You may still be waiting to get paid for January. But it needn't all be bleak. And not being flush needn't be a block to creativity. Far from it. 

by Caroline Roodhouse

Being paid early in December is great isn’t it?

It’s less great when you reach around about now. It’s late January, it’s been nearly a month, we spent a fortune on Christmas and for some people it’s still a few days until payday.

Managing budgets is a way of life at home - just as it is at work too.

As enthusiastic communicators who want to do the very best in our roles at all times, a lack of resources can be pretty frustrating. When the pressure’s on to find exciting, cutting edge ways to get our messages across, encouraging, inspiring and influencing our colleagues to ensure business objectives are delivered, the Finance Gods say ‘no chance’.

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Sunday
Jan252015

the power of integration

Communications planning for the Nottingham University fire where more than 60 firefighters spent the weekend battling a huge blaze started 10 months in advance.

By Bridget Aherne

That's not a glib, insensitive or plain wacky statement but a genuine sentiment that is testament to the hard work of the Corporate Communications team and all staff in the organisation in changing its approach to engaging with the communities they serve.

Of course, we didn't plan for a fire to devastate a £20m iconic building or for our firefighters and officers to spend three days working tirelessly and professionally to stop the fire from spreading to other buildings and put it out - but we have been planning how we will inform people and discuss matters properly with them when the worst does happen.

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Friday
Jan232015

#uncampaign: one masterclass and six ways comms can make a difference

There has never been more pressure on comms people to deliver and prove they've delivered. Our event will help you create and execute better campaigns.

by Dan Slee

For a while now I’ve had a growing feeling that unless comms people in the public sector can look finance square in the eye then they may not be long for this world.

“So what,” they will ask “difference do you make?”

If the answer is that you helped save the organisation by better communicating with people by working with the contact centre better or some channel shift then you’ve got a chance. If you know you saved £500k through that campaign on recruiting foster carers even better.

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Thursday
Jan222015

using targeted tv advertising

Foster carers are hard to recruit. It's a demanding but rewarding job. Each one can save an authority thousands of pounds. But how to find them? One forward-thinking council has turned to targeted TV ads.

by Anushka Desai

We had been looking for innovative ways to recruit more foster carers, so when Sky TV approached us to use their new targeted advertising system we had to give it a go.

Like many authorities we are struggling to recruit more carers for teenagers.  We currently have around 430 children in care in Buckinghamshire, with the majority being of teenage age. Currently over 50% of our children are placed outside of the county, as we don’t have enough in-house foster carers. 

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Wednesday
Jan212015

#thisgirlcan: a real women campaign that helps get women into sport

When Sport England launched a campaign 'This Girl Can' aimed at women some loved it. Some hated it. But what do comms people think? We asked a volleyballing head of comms.

by Emma Rodgers

A new Sport England campaign called ‘This girl can’ was launched last week. The campaign claims to be the first of its kind to feature all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

As Sport England sets out “It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.”

When Dan asked me if I’d write a blog post on it, I was more than happy to. As a woman who has always exercised or played sport, I was keen to really have a think about what it meant to me both as a comms professional and as an individual who is far from the stick thin woman that is often portrayed doing sport in the media. I’d also watched the video, which has had over 6 million views online already, as it had been shared by many of my female friends on social media before I even knew it was part of a specific campaign. If you haven’t seen the advert yet, you can check it out here.

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Tuesday
Jan202015

why a fire service believes in social media

Social media plays a massive role in communicating major incidents. But it can also play a role by those on the frontline to tell their story as this post from a senior West Midlands Fire Service officer shows.

by Neil Griffiths

Thinking back to about 2007 (I really can’t even remember the year), I was a huge Facebook fan and posted almost hourly... I loved it.

Then @philliploach, who’s now our Chief Fire Officer, introduced me to Twitter. In those days, Twitter was still a small thing compared to Facebook. I can hear the “Facebookers” now: I’m never going to use Twitter… You can only type 140 characters… It’s rubbish. That was, indeed, my first impression. However, I pursued it and I found even early on it allowed you to reach different demographics to Facebook, MySpace, etc if you let it.

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Tuesday
Jan202015

ukgovcamp: lessons for comms and why we are sponsoring

It's UK Govcamp this week and we're helping to sponsor. Here's why.

by Dan Slee

It's the week of UK Govcamp a glorious kind of Glastonbury for government geeks.

It's what?

A couple of hundred people give up their own time and head to London to debate, discuss and share ideas.

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Tuesday
Jan202015

creativity in internal comms survey - the results have landed

What makes creativity tick in the field of internal comms? Fab agency Alive With Ideas decided to ask a few questions to see. They produced a survey and there's a stack of learning in it. The survey results have been collated and there’s a nice juicy report available for your enjoyment.

by Caroline Roodhouse

Not that many moons ago, we sent our global survey out into the stratosphere, to investigate the levels of creativity in the big wide world of internal comms. With over 160 respondents offering their unique insight into creativity in their organisation, we gathered a magnitude of constructive comments to share with you.

As well as private sector and multinational organisations, we received responses from internal communicators in local government, government departments, NHS, police, fire and housing. Seasoned comms pros, sharing their thoughts, opinions and advice about how they see creativity in the workplace and how they would like it to be encouraged.

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Sunday
Jan182015

survey: signs of optimism and yes, press releases are dying... but slowly 

The 3rd annual comms2point0 state of communications and PR survey is in... and there are some surprises.

by Dan Slee

After a few tough years some signs of optimism are starting to shine through to comms and PR people.

But comms is getting harder and yes, the press release is declining.

Those are some of the headline results from the annual survey of almost 200 members of the comms2point0 community.

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Sunday
Jan112015

#foxnewsfacts: the mother of all rebuttals

When Fox News decided to screen an interview with an 'expert' who claimed nobody non-Muslim went to Birmingham the internet decided to settle the score with humour.

by Dan Slee

First we got mad, then we got angry... and then we just took down Fox News a peg or two by being a bit British about the whole thing.

If You missed it, right wing US news channel Fox News interviewed an 'expert' who claimed that non-Muslims no longer go to Birmingham in the UK. A city of more than one million. Not one infidel. Not one.

Just to round it all off the wide-eyed Washington-based interviewee claimed that Sharia Law was being enforced by the religious police on the streets of London.

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Friday
Jan092015

what skills do you need for a career in pr?

Thinking of moving into a career in PR? Here are some tips from a master.

by Sarah Stimson

Whenever I recruit graduates for the Taylor Bennett Foundation it is always at the front of my mind that at the end of the ten weeks of PR training we expect our alumni to embark on careers in the industry, so there are certain raw ingredients I'm always on the lookout for. PR employers tell us that these are the basic skills they’re looking for in entry-level hires.

Likeability

This is difficult to quantify but it’s still really important. Keep in mind that your colleagues will spend more time with you than with their own families so it's important that you're easy to get along with. This includes being enthusiastic, willing and keen to learn. A positive attitude goes a long way to making you easy to hire. Whiners are never popular and the ability to build good relationships is really vital.

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Tuesday
Jan062015

tips for using images on linkedin better

LinkedIn is getting more useful and more popular. Indeed we have a comms2point0 company page here. Here's a few thoughts on how images can work best on your profile to make yourself eyecatching to a potential recruiter. There's the head and shoulders, sure. But what about the cover image?

by John Fox

Most people are using the cover photo facility provided by Facebook and Twitter to personalise their profiles, but how many are using the same facility available on Linked In, and is the image appropriate?

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Monday
Jan052015

up for the cup: december's most popular posts

It never stops. Our award presenting. Although this time its a little more close to home with the popular posts of December.

by Dan Slee

December was a big month for us with the unawards and a load of other things... like Christmas, New Year and sorting out a new unoffice.

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