We staged a campaigns masterclass last week. We learned loads ourselves. But what is much greater is when people who come learn. The first step is to get out of the rut and get out of the office.
I don't know about you, but I sometimes find it all too easy to avoid getting out of the office for training or for an interesting-looking event (assuming the budget allows, of course...) That looks great, I think - but we've got so much on at the moment. We're just too busy. I'll never catch up.
Last week's @comms2point0 #uncampaign masterclass - on the art of running an effective campaign - reminded me how important it is to fight against that instinct.