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want to be a more effective communicator? come along to our forthcoming event with PSCSF #commsforchange14 in Birmingham on September 24 >>


12 pearls of wisdom from the north east pr q and a's

We love the Q&A format. We loved it as kids when Shoot! used to run them as a regular feature with footballers. Back in the 1980s all footballers favourite meal was steak and chips. One of our favourite bloggers asked PR people the same questions and the results were illuminating.

by Ross Wigham

Sometimes the germ of a good idea, a bit of summer downtime, a lack of meaningful transfer activity at Newcastle Utd and some blatant laziness can all combine to create something useful for others.

As a keen supporter of emerging communications talent through an internship scheme I set up in local government, I often get emailed or contacted on twitter by students asking questions about PR in the region.

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intranets work now but what of the future?

For many comms people, the intranet is an overlooked and unloved corner of the landscape. But there's a dedicated community who love making intranets better. They came together at the first intranetnow event in London. But things are changing. The intranet is aimed at staff. But when staff can cut and paste and make public within seconds what is their future? When supermarkets employ 200,000 across hundreds of sites is there a need for them?

by Steve Murgatroyd 

On 2 September, I went to the first ever IntranetNow conference, I fantastic day, with some great speakers.

As an Internal Communicator by trade it was fascinating to be surrounded by people who would class themselves as Intranet Mangers (other job titles are available) but maybe not Internal Communications.

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comms and social: have we won the war?

We all get social media don't we? Not, really. Not if you come with both hands filled with tape measures and you are only interested in selling and sign-ups. 

by Dan Slee

A few things have crossed my timeline of late that reminds me that comms and social for all their outward signs are struggling to fit.

Sure, there are still dinosaurs. But they're dying out and have lost the battle so let's not bother with them.

Ignorance is being replaced with the realisation that social media can't be ignored by comms  and PR people. Great.

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10 tips for local authorities & the online newsroom approach

With the media landscape changing the idea that the public sector comms teams should be press release factories is changing. But how to make the shift? Think more like a media company.

by Laura McLean 

To keep up with developing trends in communications and the changing media landscape, many organisations are beginning to think and act like media companies, a strategy which we at Mynewsdesk refer to as the online newsroom approach.

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scratching the seven year itch

If you have worked in comms over the past seven years you'll enjoy this reflection on some of the changes we have all seen and experienced...

by Will Mapplebeck

Back in 2007 we had five press officers. That’s five people who just did media enquiries and press releases.

I know this, because I was one of them. I joined Newcastle City Council as a press officer in September 2007 I'm about to leave it for Core Cities in Manchester with the far fancier title of Strategic Communications Manager.

Now is a good time to reflect on changes to a discipline that's been transformed in less than a decade. Here are the seven biggest things, one for every year I've been at Newcastle.

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