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Opening up to use social media can be tricky. Not least if you are the Ministry of Defence. Which is why this case study shows how one department of the MOD adopting social can lead to some unintended benefits.
by Tony Moran
With social media now so much a part of our everyday lives, it’s easy to forget what life was like without it.
How an unlikely TV filming request can help with your comms. Or in other words, can the building that you sit in, the Army and rope help you connect?
I often get asked what the biggest challenges of my job are. I usually talk about varied audiences, digital, prioritisation, crisis communications and the like.
Then last April a very different challenge came my way in the form of a request that went something along the lines of ‘We would like to come and film at the DVLA and get the army to abseil off your sixteen storey tower block’. Okay. I wasn’t expecting that.
